When someone searches for your company name, your business listing will likely show up first in the search results.
Having a presence in online directories gives a strong signal to established search engines,

such as Google and Yahoo, that your business is legitimate and established.

Business directories can help to build your reputation and credibility.

Having an online presence gives another layer of trustworthiness.
Business directories also provide an important source of backlinks, which are vital for SEO.

Google places high importance on backlinks when deciding how to rank webpages in the search engine results pages.

Having an effective website is a great way to establish your business’s online presence.